Apollo Davenport

The spoof ad we composed was about a Toyota Prius at the fuel pump with a bike in the background which had a sign that informed the customers that it did not use gas. The object of that would be that even though the Prius was energy-efficient, the bike would be even better for the environment as well as being cost-efficient. The object would be to de-emphasize the “wonderful characteristics” that the car is supposed to have. The car is one of the biggest objects that is also closest to the view through the idea of perspective. In the background is the bike which needs to be searched for but it seems more appealing with the signs that make it desirable. The bike is displayed in a way that would emphasize its features of being environmentally friendly as well as being cheaper in the long run. The ad is also shown in way that would appeal to the average person. Taking a common situation which involves waiting and the bike is what appeals to the consumer. The bike is also shown in a way that would demonstrate how it would never need gas at all. The bike is meant to appeal to the consumer to make a transition towards another means of healthy transportation.

Becky Cavalier

The emotional argument being made in this advertisement involves consumers’ interest in decreasing air pollution. If consumers are only driving this vehicle because they believe they are helping out the environment, then the consumer is mistaken. This spoof ad is telling its audience that the only way of reducing pollution is by no longer driving and using a much less destructive means of transportation, such as biking. Consumers currently view the Toyota Prius as an environmentally friendly vehicle since it is believed to use less gas. However, the spoof ad shows that every vehicle is going to use gas and cause pollution, which means it is not going to have as positive an impact as riding a bike. When viewing this spoof ad, consumers should understand that they need to stop driving, instead of driving cars which will continue to pollute. For this ad, the audience should understand that the Toyota Prius has become known as a car driven by those who wish to have a positive impact on the environment. Those who wish to reduce pollution, need to stop driving altogether. The Prius is said to reduce emissions, when compared to other cars as well allow consumers to spend less money on gas since the Prius is supposed to get more miles to the gallon. However, the spoof ad shows consumers that riding a bike will not cost money and will never get close to running on empty, which is much more appealing then the Toyota Prius.