Becky Cavalier

The emotional argument being made in this advertisement involves consumers’ interest in decreasing air pollution. If consumers are only driving this vehicle because they believe they are helping out the environment, then the consumer is mistaken. This spoof ad is telling its audience that the only way of reducing pollution is by no longer driving and using a much less destructive means of transportation, such as biking. Consumers currently view the Toyota Prius as an environmentally friendly vehicle since it is believed to use less gas. However, the spoof ad shows that every vehicle is going to use gas and cause pollution, which means it is not going to have as positive an impact as riding a bike. When viewing this spoof ad, consumers should understand that they need to stop driving, instead of driving cars which will continue to pollute. For this ad, the audience should understand that the Toyota Prius has become known as a car driven by those who wish to have a positive impact on the environment. Those who wish to reduce pollution, need to stop driving altogether. The Prius is said to reduce emissions, when compared to other cars as well allow consumers to spend less money on gas since the Prius is supposed to get more miles to the gallon. However, the spoof ad shows consumers that riding a bike will not cost money and will never get close to running on empty, which is much more appealing then the Toyota Prius.